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Resume

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Work
Experience

Feb 2025 -

Current

Digital Marketing Executive

at local custom PC company, Dreamcore.

  • Developed and conceptualised social media posts for Facebook, Instagram and TikTok

  • Populated social media calendars with a mix of product-focused content, educational posts and memes to grow engagement.

  • Appeared on-camera for majority of social posts

  • Collaborated with internal teams to ensure content supported broader marketing and sales objectives

Dec 2022 -

Feb 2025

Copywriter

at advertising agency, Wunderfauks.

  • Develop and conceptualise innovative campaign strategies across various platforms.

  • Craft compelling copy for print, digital, and TVCs and engaging post captions, hashtags, and visual content for social media (Facebook, Instagram, TikTok). (Facebook/Instagram/TikTok)

  • Collaborate with a diverse portfolio of clients, including Resorts World Cruises, UFC Velvet, Jollibee, Naturel, and others.

Feb 2022 -

Sep 2022

Copywriter

at advertising agency, Orbital Group.

  • Conceive and implement creative campaign concepts to enhance brand visibility.

  • Compose persuasive copy for print, digital media, and social media platforms, including tailored post captions, hashtags, and visual content (Facebook, Instagram).

  • Served prominent clients such as Sony Electronics and One World International School.

Sep 2021 - 

Jan 2022

Editorial Assistant

at luxury lifestyle platform, Luxuo.

  • Curated and authored 2-3 daily articles on luxury topics, including beauty, fashion, automobiles, yachts, watches, and art.

  • Managed and optimized social media presence on Twitter, Facebook, and Instagram, including scheduling posts and drafting engaging captions.

  • Contributed to the creation and editing of weekly newsletters.

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Education

2018 - 2021

Republic Polytechnic | 
Diploma in Mass Communication

2013 - 2017

Ping Yi Secondary School |
GCE 'N' and 'O' Levels

Skills
& Expertise

  • Video editing (Capcut, Adobe Premiere Pro)

  • Microsoft Word, Excel, Powerpoint,

  • Mail merge, MailChimp and social media planning tools

  • Google Slides, Sheets

  • Blog writing

  • Copywriting

  • Editorial planning

  • Press and public relations

  • Social media management

  • Marketing and branding

  • Event and campaign management

  • Basic photography

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